FINDING THE SCIENCE WITHIN THE ART
We help our clients translate the core elements of their brand into a unique piece of installation art or curated space, and source artists whose works fit that vision. The result is a truly unique space that speaks clearly and sensorially of your authenticity and values."
PATO PAEZ, CO-FOUNDER
Pato’s background in science cultivated his focus on the psychological effect of art, chiefly the way humans respond to its various elements including color, style, content, and structure. After working for many years as an artist himself before moving into the studio side, he now thrives on the business and curatorial aspect of the art world, attracted to the unique value of every piece he sells and its ability to flourish in the most suitable environment.
Pato takes a scientific approach, employing visual perception and neuroaesthetics as a means to understanding art and advising clients.
MICHAEL SOUTER CO-FOUNDER
After many years as an artist experimenting with various media, Michael draws from extensive experience in creative direction and branding to help identify the crucial elements of a brand that can be translated into art. The way art can elevate a brand’s aspirations and express its emotional qualities creates a powerful marketing tool that is defining today’s evolution of brand activation, and Michael’s expertise provides the high-level strategy necessary to ensure a concise, authentic result.
MARCOS NADAL, PhD PSYCHOLOGY
Marcos Nadal received his degree in Psychology from the University of the Balearic Islands (Spain) in 2000, and his Ph.D. in Psychology: Human Evolution and Cognition from the same university in 2007. From 2012 to 2015 he was a postdoctoral fellow at the Department of Basic Psychology and Research Methods of the University of Vienna. He is Professor and Director of the Department of Psychology at the University of the Balearic Islands. His research l
MICHAEL R. SPICHER, PhD PHILOSOPHY
Michael works as a writer, researcher, editor, and philosopher. He has researched, written, and taught about issues in art and aesthetics for over a decade, earning a PhD in philosophy—philosophy of art, aesthetics, and political philosophy—from the University of South Carolina. As an academic, he has published articles on beauty, taste, aesthetic experience, and state support of the arts.
In addition to his own writing projects, he currently serves as an editor for the Leonardo Electronic Almanac (published by MIT Press) and as a contributing associate for Createquity, an arts think tank and online publication.
BRYAN LEVANDOWSKI, WRITER/EDITOR
Bryan is a writer based in London, combining years of editorial experience in fashion and culture media with extensive work in creative marketing. His specializes in brand strategy, crafting remarkable stories tailored to unique audiences.